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 DVERTISING TIPS
 In writing your ad and creating a flier, always start with the biggest benefit of your home...not a feature. There's a big difference. Come up with a creative headline which describes the benefit. "Best School System," "Room to Roam," "Four minutes from...," etc. It's important in writing an ad to try and create copy which appeals to the specific target market buyer. Avoid using ads that I call "universal" ads which just give features like 4BR + 2BA + FAM RM + 2 car garage + etc. The old sales axiom says, "Sell the sizzle, not the steak."
 Always include your address, city, area and price. It's also important to use a phone number where you can be reached directly--not just a message machine. A lot of callers do not want to leave a message or their number. Many times, buyers have car or portable phones and call from the neighborhood when they see your telephone number on the sign. This happens to me a lot. Be prepared to check for messages on a regular schedule throughout the day if you're not by the phone for extended periods of time.
The most important issue to remember about any advertising is not to discriminate in anyway, avoid being legally incorrect and don't use language which violates the Fair Housing laws. This can get you in trouble and alienate homebuyers.
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For More Info, Call Paul J. Abrams
[732]-695-2121
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