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OVERCOMING BUYER OBJECTIONS AND NEGOTIATION

 Buyers always have an objection before they make a buying decision. Most of the time, the objection is just a delay for having to make a decision. You must always ask the buyer "to buy." Then you will get the buyer to usually give an objection. The best way to overcome an objection is by knowing in advance what roadblocks a buyer may have and planning your responses in advance so you can present it during your home demonstration before it becomes an objection.

Most objections you receive will be, "We'll think about it," or "We never make up our mind without sleeping on it," and "We'll talk about it and call you back." Be prepared to have responses for these common objections.

During the past four years as I volunteer teach a Selling Skills Seminar to real estate agents, I have found the best technique is to ask questions. Have your questions prepared and be ready to ask more. If you would like some examples, contact me. Also you may want to purchase a book on direct selling. They are available at book and office supply stores.

 As they say "where the rubber meets the road" is in the negotiating process. You must try to remain unemotional and not be attached to personal values. It's always best to try and work out an agreement at the first presentation of an offer, because for you to call the buyer back later, weakens your bargaining power. Buyers sense you may be desperate. And one other important tip. Sometimes your first offer is the best offer.

Having negotiated hundreds of contracts in my 10 years, I may be able to advise you how to successfully handle an offer, and sometimes your counter offer may not have to be centered specifically on price.


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